1.Think about a company you have or are currently working for. If you have no work experience than complete some research on Starbucks. I would recommend reading the CEO letter to Shareholders in the annual report.
Now discuss some of the company’s competences? Does the company have any distinctive competences? What about core competences?
What would you do as CEO to improve the company’s competences? What challenges would you face to making improvements? How would you overcome these challenges?
2.
Think about a company you have or are currently working for. If you have no work experience than complete some research on Starbucks. I would recommend reading the CEO letter to Shareholders in the annual report.Now discuss some of the company’s resources and capabilities? Identify which ones you think offer the most potential for competitive advantage and apply the four tests of resource’s competitive power from your text.
