Follow Your Heart Economic Analysis

PART TWO OF: MY PRODUCT IS: “Follow Your Heart” (https://followyourheart.com/  MY COUNTRY: The UK

Write ONLY 5 items + Mandatory items for this part.

General Instructions and Purpose of Economic Analysis

The reader may find the data collected for the economic analysis guideline are more straightforward than for the cultural analysis guideline.There are two broad categories of information in this guideline: general economic data that serve as a basis for an evaluation of the economic soundness of a country, and information on channels of distribution and media availability. As mentioned previously, the guidelines focus solely on broad categories of data and must be adapted to a particular company and product needs.

You need to include mandatory items–Introduction section, Executive summary and References–and address at least 5 items of 14 items below, that you think are most important. 

Each item you choose to write about can be ¼ – ½ page.

Guideline: Subtitles to be used

– Introduction(Mandatory: ¼ – ½ page)

Include objectives of this economic analysis report and short descriptions of the uses of this report related to your product. If you’ve decided your product already, include a short profile of the product.

– Population

1. Total (Item #1)

2. Distribution of population(Item #2)

– Economic statistics and activity

1. Gross national product (GNP and GDP)(Item #3)
2. Personal income per capita(Item #4)
3. Average family income(Item #5)
4. Surface transportation(Item #6) 
5. Communication systems(Item #7) 
6. Principal industries(Item #8) 
7. International trade statistics(Item #9)
8. Labor force(Item #10) 
9. Inflation rates(Item #11)

-Channels of distribution (macro analysis)

This section reports data on all channel middlemen available within the market. Later, you will select a specific channel as part of your distribution strategy.

1. Retailers(Item #12) 
2. Wholesale middlemen(Item #13)