PART 1—-Use the readings in the Week 1 Learning Materials, the Hodges Library, and the Internet to respond to the following:
Governments worldwide are turning to “protectionism” to cope with economic problems, imposing tariffs and subsidies on foreign goods and restrictions/incentives on their own firms to keep jobs at home.
1) What are the strategic implications of this trend for international commerce?
2) What are the three basic objectives of a competitive intelligence program?
3) Let’s say you work for McDonald’s and you applied Porter’s Five-Forces Model to study the fast-food industry. Would information in your analysis provide factors more readily to an EFE Matrix, a CPM, or to neither matrix? Justify your answer. Please visit the web site: Strategic Management Handbook.
https://govinfo.library.unt.edu/npr/initiati/mfr/managebk.pdf (Links to an external site.)
Please visit the web site: Strategic Management Process.
http://www.aabri.com/papers/JCR07-2.pdf (Links to an external site.)
Please review the attached article: Corporate strategic management: Static and dynamic paradigms.
Lan, H. (2009). Corporate strategic management: Static and dynamic paradigms.Frontiers of Business Research in China, 3(1), 50-62. doi:http://dx.doi.org.hodges.idm.oclc.org/10.1007/s11782-009-0003-
PART 2—For this assignment, respond to the following:
1) In analyzing big data, there is a shift from focusing largely on aggregates or averages to focusing, in addition, on outliers, because outliers oftentimes reveal (predict) critical innovations, trends, disruptions, and revolutions on the horizon. Explain and discuss this statement.
2) What are some limitations of financial ratio analysis?
3) Marketing is becoming much more technical as are the duties and responsibilities of chief marketing officers (CMOs). Give four examples of increasing technical aspects of marketing.
